What is an App?
A Mobile Application or App is a program that is installed on the client’s Smartphone or Tablet. We take care of the development and management of mobile applications to suit you.
In this way the App becomes part of the cell phone, a privileged place in which every brand would want to be. The icon that identifies it, with the image of your company, will be visible at all times, reminding the user of our existence, both when you are going to use it and when you are doing another task.
Remember that when the user is working, look at the cell phone, when he is bored, look at the cell phone, when he is traveling, look at the cell phone, when he is communicating, look at the cell phone, when he is having fun, look at the cell phone, when he reads the mail, check the agenda, etc., look at the cell phone.
Differences between website and app
Unlike the web, the App are available for instant execution. It is enough for the user to touch its icon so that it starts, without needing to open a browser, write web addresses or use search engines. In a world where immediacy is the paradigm and ease is everything, the App is there to be used without further delay.
The interface perfectly adapted to mobile devices allows our customers to navigate from their mobile or tablet with simplicity and optimal usability. If it is well conceived, the usefulness of a mobile App is much greater than that of a conventional responsive website.
Not only its interface, but the information and all the content is organized for a mobile device and is much more accessible and manageable in the App.
Finally, the presence in the most important apps stores -App Store, Google Play and Windows Phone Store- can generate an increase in the number of organic searches originating from mobile, improving SEO positioning.
Advantages of having a mobile App:
- Always present (mindshare)
Probably the first great benefit that we will highlight for companies. Our App is going to be very present and continued in the Smartphone of our customers. Each time the user views their phone, our brand will be there, contributing to their presence in the minds of our consumers.Think about how much money is spent on TV, billboards, brochures, etc., to achieve this goal, an opportunity that the App will provide us by occupying a privileged place in the mobile of our customers and potential customers.
- Always available
The App is installed on the Smartphone or Tablet, accessible for immediate use, unlike a website that requires opening a browser and search the site (not to mention that typing on the screen and often moving is more difficult).
The smartphones are ubiquitous. Users spend watching them. They are close and intimate devices that are not more than a meter and a half away 24 hours a day, 7 days a week, a special place for your brand.
- User experience
Thanks to the interface perfectly adapted to mobile devices, we will allow our customers and users to navigate from their mobile or tablet with the simplicity and optimal usability. A user experience that mobile websites or players are not able to provide.It also allows the use of cellular capabilities such as positioning, camera, compass, vibrate the device, etc., as well as store data locally and operate in disconnected form, all concepts that allow creating a more exciting and interactive experience.
- Optimized content
The content that people can access through the App does not necessarily have to be the same as that of the website.Typically it is not. This is a key element to consider since an important challenge for the App is to be practical and useful, in order to stay installed on the Smartphone, so the content has to be optimized for the size and usage scenarios of a Smartphone. , avoiding doing too many other things that the user does not care about and that blur the interesting.
What other advantages does an app offer?
- Prestige and innovative image
The App is the novelty. They speak a young and innovative language that companies can take advantage of by having one, exhibiting a modern and innovative image.
- Presence in the stores – Help to know our business
Our App will be seen by many more people in different application stores like iTunes, Google Play, etc. Only Apple and Google have millions of searches per day. This fact will make our company appear in the organic searches made from mobile devices and like the previous point, it will also contribute to the image of the brand.
As of today, there are still not many businesses that have decided to create their application. Why not anticipate them and thus differentiate ourselves?
- New customer service channel
An App expands the commercial scope of its brand, products and services, making synergy with other existing channels, sharing centralised information stored in the servers, providing the user with a consistent and improved experience. Push Notifications “Push” notifications are consented messages sent from a server to the user’s Smartphone, to the App, but without the need for it to be executed. In the style of an SMS, but without the costs of these as they are sent through the Internet. This provides a very effective communication channel with the user. A centralised proactive action that allows you to “wake up” the App remotely to keep the user active and interested. And most importantly, generates “Engagement” The best thing about the mobile channel is that it gives companies the opportunity to participate with your clients in real time. Depending on the location, the schedule and your tastes, it provides the opportunity to create a profile and respond by virtue of it.